One to One B2B 2024 pdf epub mobi 電子書 下載


One to One B2B

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In a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front--burner issues such as channel complexity, customer valuation, account development, sales force automation, knowledge--based selling, and new modes of compensation. They squarely tackle the question of how much technology is too much, arguing that one shouldna t ask "How can you use technology to automate a relationship?" but rather, "How can you use technology to strengthen a relationship and make it more valuable over time?" In One to One B2B, readers will discover the critical role that a "learning relationship" plays in developing new and existing customers to their fullest potential, as well as strategies designed specifically to unlock higher levels of profitability, ensure client loyalty, and fight margin erosion in the face of intense global competition. The result is an indispensable handbook on how to create and develop business--to--business sales and marketing techniques successfully in the bump and grind of the real world.

One to One B2B 2024 pdf epub mobi 電子書 下載

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發表於2024-11-24

One to One B2B 2024 pdf epub mobi 電子書 下載

One to One B2B 2024 pdf epub mobi 電子書 下載

One to One B2B 2024 pdf epub mobi 電子書 下載



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出版者:Capstone Publishing Ltd
作者:Don Peppers
出品人:
頁數:368
譯者:
出版時間:2001-11-06
價格:USD 21.69
裝幀:Paperback
isbn號碼:9781841123127
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