Principles of Customer Relationship Management 2024 pdf epub mobi 电子书


Principles of Customer Relationship Management

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发表于2024-11-15

Principles of Customer Relationship Management 2024 pdf epub mobi 电子书

Principles of Customer Relationship Management 2024 pdf epub mobi 电子书

Principles of Customer Relationship Management 2024 pdf epub mobi 电子书



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出版者:
作者:Baran, Roger J./ Galka, Robert J./ Strunk, Daniel P.
出品人:
页数:528
译者:
出版时间:2007-3
价格:588.00元
装帧:
isbn号码:9780324322385
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The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.

Principles of Customer Relationship Management 2024 pdf epub mobi 电子书

Principles of Customer Relationship Management 2024 pdf epub mobi 电子书
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