Advertising Next 2024 pdf epub mobi 电子书

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发表于2024-12-28

Advertising Next 2024 pdf epub mobi 电子书

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出版者:Thames & Hudson

作者:Tom Himpe

出品人:

页数:400

译者:

出版时间:2010-8-1

价格:320.00元

装帧:Hardcover

isbn号码:9780500514160

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图书标签: 广告新媒体设计

Advertising Next 2024 pdf epub mobi 电子书图书描述

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

Advertising Next 2024 pdf epub mobi 电子书

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