Breaking Up America 2024 pdf epub mobi 电子书

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发表于2024-11-24

Breaking Up America 2024 pdf epub mobi 电子书

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出版者:University Of Chicago Press

作者:Joseph Turow

出品人:

页数:242

译者:

出版时间:1998-12-15

价格:USD 21.00

装帧:Paperback

isbn号码:9780226817507

丛书系列:

图书标签: politics consumerism communication ORIGINAL-EDITION COMMUNICATION

Breaking Up America 2024 pdf epub mobi 电子书图书描述

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in favour of ever more aggressive target marketing. The text shows how advertisers feature America as a nation that is breaking up. The advertising and media industries have understood, and then responded to, the profound sense of division and self-absorption among Americans. It shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity and lifestyles.

Breaking Up America 2024 pdf epub mobi 电子书

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