You’ve followed The Rules but still, He’s Just Not That Into You . Now what?

While it’s great to suggest that a woman shouldn’t have to conform to unreasonable expectations of perfection in order to attract a guy and keep him, the reality in the dating world is somewhat different. Men are tactile, visual, and visceral, and a spectrum of factors—from the way a woman orders wine to the pictures she has next to her bed to how often she shaves—can be enough to turn a guy off…permanently.

With The Man Plan , relationship columnist Whitney Casey shares with women what men really think on a variety of issues, from the way women dress to how they take care of their cars. Including the opinions of a cross section of single men—as well as such notable personalities as Joel Osteen, P. Diddy, and Dr. Laura Berman— The Man Plan helps women identify the little issues that can make a big impression.