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Brands and Branding 2024 pdf epub mobi 電子書下載

Brands and Branding

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A serious look by a dozen well qualified academics and business consultants at the mysterious yet ubiquitous phenomenon of the commercial brand, which often seems to conjure value out of thin air. A brand can be the most valuable part of a company, even when the profitability of a company is questionable. Yet brand value can also be hugely volatile, as prone to the vagaries of public opinion as political reputations. And our emotional attachment as customers to brands provides conclusive proof that Economic Man is a far from rational animal. Detailed, thorough, definitive. One of the most authoritative studies to date, and certainly the one with the best brand for a business book, The Economist.

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發表於2024-12-26

Brands and Branding 2024 pdf epub mobi 電子書下載

Brands and Branding 2024 pdf epub mobi 電子書下載

Brands and Branding 2024 pdf epub mobi 電子書下載

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出版者:Economist

作者:Various

出品人:

頁數:256

譯者:

出版時間:2003-11-27

價格:375.0

裝幀:Hardcover

isbn號碼:9781861976642

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