Aimed at students studying for a first degree, this book is a fascinating introduction to visual communication, including graphic design, advertising, editorial, new media, film and television - in fact, any discipline that seeks to convey a message through text and images. A practical guide that also touches on visual theory, this book describes the business of visual communication and explains how to build a strong communication strategy and use words and pictures effectively to connect to the intended audience. The book is illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes at the end of every chapter make it ideal for revision and reference.
發表於2024-11-27
Essentials of Visual Communication 2024 pdf epub mobi 電子書 下載
圖書標籤: 設計 視覺傳達 visual-communication 藝術 攝影 廣告 平麵設計 基礎
design theory + work examples + marketing strategy
評分隻是走馬觀花瞭一下
評分design theory + work examples + marketing strategy
評分不知道是說淺顯好還是廢話多好。 the only thing I learn is the interplay text and image.
評分不知道是說淺顯好還是廢話多好。 the only thing I learn is the interplay text and image.
Essentials of Visual Communication 2024 pdf epub mobi 電子書 下載