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Data Mining and Market Intelligence for Optimal Marketing Returns 2024 pdf epub mobi 电子书

Data Mining and Market Intelligence for Optimal Marketing Returns
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发表于2024-12-24

Data Mining and Market Intelligence for Optimal Marketing Returns 2024 pdf epub mobi 电子书

Data Mining and Market Intelligence for Optimal Marketing Returns 2024 pdf epub mobi 电子书

Data Mining and Market Intelligence for Optimal Marketing Returns 2024 pdf epub mobi 电子书


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出版者:Butterworth-Heinemann
作者:Susan Chiu
出品人:
页数:280
译者:
出版时间:2008-06-05
价格:USD 65.95
装帧:Hardcover
isbn号码:9780750682343
丛书系列:

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Data Mining and Market Intelligence for Optimal Marketing Returns 2024 pdf epub mobi 电子书 图书描述

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.

* Provides a dual treatment of market research and data mining

* Uses a how-to approach for professionals with illustrative case studies in addition to theory

* Includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure

Data Mining and Market Intelligence for Optimal Marketing Returns 2024 pdf epub mobi 电子书
Data Mining and Market Intelligence for Optimal Marketing Returns 2024 pdf epub mobi 电子书
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Data Mining and Market Intelligence for Optimal Marketing Returns 2024 pdf epub mobi 电子书

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