International Cases in the Business of Sport

作者:Simon Chadwick

页数:304

出版时间:2007-9

价格:308.00元

isbn号码:9780750685436

具体描述

As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now.

Edited by two leading figures in the field, the text provides:

- a fantastic range of global sports cases authored by renowned experts in the field

- cutting edge analysis and comprehensive diagnosis of major international professional sport business cases

- a clear and structured presentation and examination of key issues within each case

- a strong blend of academic and practitioner analysis and commentary

- an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport

International Cases in the Business of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. There is a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises at www.textbooks.elsevier.com

* The first truly international contemporary case book on sport management

* Delivers cutting edge analysis, comprehensive diagnosis and a strong combination of academic and practitioner commentary on leading international sport business cases

* Written by high profile and leading experts in the field of sports management, the book will also be accompanied by comprehensive supplements available on textbooks.elsevier.com