1 Types of Innovation: Several Types on Many Fronts
2 Idea Generation: Innovation's Starting Point
3 Recognizing Opportunities: Innovator as Entrepreneur
4 From Recognition to Support: Gaining a Foothold
5 Early Tests of Business Potential: Stage-Gates and Quick Kills
6 Types of Strategy: Which Fits Your Business?
7 Strategic Moves: Mechanisms for Market Entry and Dominance
8 The S-Curve and Its Strategic Lessons: What Curve Are You On?
9 Finding the Future: Your Next Move
10 Placing Strategic Bets: The Portfolio Approach
11 Human Creativity: The Starting Point of Innovation
12 Working Through Creative Groups: The Power of Numbers
13 Toward a Creativity-Friendly Workplace: Practical Steps
14 Leaders Can Make a Difference: It's in Their Hands
Appendix. A Writing a Business Plan
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