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Qualitative Market Research: A Comprehensive Guide (Paperback) 2024 pdf epub mobi 电子书

Qualitative Market Research: A Comprehensive Guide (Paperback)
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发表于2024-05-19

Qualitative Market Research: A Comprehensive Guide (Paperback) 2024 pdf epub mobi 电子书

Qualitative Market Research: A Comprehensive Guide (Paperback) 2024 pdf epub mobi 电子书

Qualitative Market Research: A Comprehensive Guide (Paperback) 2024 pdf epub mobi 电子书


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出版者:Sage Publications, Inc
作者:Dr. Hy Mariampolski
出品人:
页数:328
译者:
出版时间:August 21, 2001
价格:$ 97.18
装帧:
isbn号码:9780761969457
丛书系列:

图书标签: 营销  用户研究  定性研究   

Qualitative Market Research: A Comprehensive Guide (Paperback) 2024 pdf epub mobi 电子书 图书描述

Review

"It is the ultimate training guide, mixing scholastic rigor with a very readable style, geared to serve as an encyclopedic reference." -- Anne Ward "... a comprehensive survey of the topic ... a complete resource and a fundamental yet creative cookbook ... Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way... It will be very interesting to those who wish to work in marketing, advertising, or research." -- Journal of Advertising Research

". . . a comprehensive survey of the topic . . . a complete resource and a fundamental yet creative cookbook . . . Mariampolski offers detailed suggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way. . . . It will be very interesting to those who wish to work in marketing, advertising, or research."

-- Review

Qualitative Market Research: A Comprehensive Guide (Paperback) 2024 pdf epub mobi 电子书
Qualitative Market Research: A Comprehensive Guide (Paperback) 2024 pdf epub mobi 电子书
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Qualitative Market Research: A Comprehensive Guide (Paperback) 2024 pdf epub mobi 电子书

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