Copywriting 2024 pdf epub mobi 电子书

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发表于2024-12-01

Copywriting 2024 pdf epub mobi 电子书

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出版者:Laurence King Publishers

作者:Mark Shaw

出品人:

页数:216

译者:

出版时间:2009-3-2

价格:GBP 17.95

装帧:Paperback

isbn号码:9781856695688

丛书系列:

图书标签: PR 文案广告传媒广告文案 marketing communication Design

Copywriting 2024 pdf epub mobi 电子书图书描述

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.

Copywriting shows how to write for all formats and contexts from catalogs and products to advertising and websites. It explores the challenges of commercial writing providing the tools to become a confident and versatile copywriter.

Leading industry talents from both the US and UK are interviewed major campaigns covering all areas of the industry are illustrated in color and examined in depth and exercises and tips aid in developing writing editing and presentation skills.

Revealing the secrets of this rapidly expanding profession Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.

Copywriting 2024 pdf epub mobi 电子书

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