Museum Management

Museum Management pdf epub mobi txt 电子书 下载 2025

出版者:Routledge
作者:Kevin Moore
出品人:
页数:312
译者:
出版时间:1994-11-17
价格:USD 54.95
装帧:Paperback
isbn号码:9780415112796
丛书系列:Leicester Readers in Museum Studies
图书标签:
  • 博物馆 
  •  
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Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their "product" and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.

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