International Marketing 2024 pdf epub mobi 电子书

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发表于2024-11-08

International Marketing 2024 pdf epub mobi 电子书

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出版者:McGraw Hill Higher Education

作者:Philip R. Cateora

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页数:0

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出版时间:2008-12-01

价格:USD 59.70

装帧:Paperback

isbn号码:9780071288385

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图书标签: Marketing

International Marketing 2024 pdf epub mobi 电子书图书描述

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing 2024 pdf epub mobi 电子书

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