About the Book: Companies that are experiencing success are invariably the ones most vulnerable to failure. As businesses achieve success, there is a tendency for managers to become complacent, believing their prosperity will continue unchanged and unchallenged. Worst of all, success feeds vanity, producing a force that opposes change. In the meantime, competitors catch up and threaten their position. To avoid the trap of success, companies must constantly regenerate themselves, ready to always change a winning team. This fascinating and important book explores the extent to which people in organisations are prepared to change and the consequences this has for management. To adapt and improve is a significant, conscious choice that an individual makes for himself. Therefore, for sustained success, leadership has to be based on values and trust working alongside financial and social imperatives. This book provides a strong warning about corporate complacency and what can be done to keep winning.