Drupal is ideally equipped to be used as a base system for creating a custom social networking site like Facebook and MySpace. While these large social networks have their place, niche social networking web sites can help promote businesses, products, projects, and hobbies of any nature.

This book provides careful instructions and clear explanations to take you through the setup and management of your social network site, covering topics from users to marketing to maintenance. It will help you create your own social networking site, suitable for whatever audience you decide!

This book will take you from the very basics of both Drupal and Social Networking right through to more complicated aspects, like creating your own custom design and features for the site. With no experience of Drupal required, the book will introduce you to this award-winning CMS and carefully take you through the steps to create a social networking site from it. As the book progresses, you will learn how to add to and expand your social networking site, adding more features and adding value for your users, and how to make your users feel part of the community. Social networking web sites rely on their users contributing to the site, and this book helps you structure a site in a way users can easily and enjoyable contribute to the site - creating a powerful social network.

The book begins with the fundamental concepts of a Social Networking site, and how we can use Drupal to create such a site. It then goes through installing Drupal before looking at expanding the out-of-the-box feature set with third-party modules designed for Social Networking. Once the web site is running, it looks at securing the Social Network, deploying it on the Internet, and keeping it running and well maintained. It doesn't stop there however; as Social Networks rely on their user base to run and become successful, the book also covers marketing the Social Network using Search Engine Optimization, Online Marketing, and a range of new Social Media.