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出版者:Springer

作者:O'Gorman, Susanne 编

出品人:

页数:203

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出版时间:2008-03-11

价格:USD 64.95

装帧:Hardcover

isbn号码:9783540774297

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From Customer Retention to a Holistic Stakeholder Management System 2024 pdf epub mobi 电子书图书描述

The fourth in Springer 's series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What 's more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.

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