This textbook introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis.
發表於2024-07-04
Marketing Research 2024 pdf epub mobi 電子書 下載
圖書標籤: 市場營銷
Marketing Research 2024 pdf epub mobi 電子書 下載