Consumer Behaviour 2024 pdf epub mobi 电子书

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发表于2024-09-20

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出版者:THOMASON LEARNING

作者:JIM BLYTHE

出品人:

页数:456

译者:

出版时间:2008

价格:USD 72.99

装帧:Paperback

isbn号码:9781844803811

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Consumer Behaviour 2024 pdf epub mobi 电子书图书描述

'This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read. Students and practitioners alike will find this a useful and enjoyable addition to their bookshelf' - Peter Murphy, Teesside University Business School. Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a comprehensive overview of research and then links theory to practical aspects of marketing. All elements of consumption behaviour, from initial need recognition through to the final disposal of the worn-out or used-up product are covered, using up-to-date examples from the real world.

Consumer Behaviour 2024 pdf epub mobi 电子书

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