'!recommended whole-heartedly.' -- The New York Times Dick Hebdige's Subculture is one of the most influential books in cultural studies to have been published in the last fifty years. Acclaimed by Rolling Stone and The New York Times on its first publication, it is a classic study of youth subcultures and the story of style, from Reggae and Rastafarianism to glam rock and punk. Beginning with an explanation of such contested terms as culture, ideology, hegemony, style and subculture Hebidge also investigates the postwar styles of hipsters, beats, teds, mods, skinheads, rude boys, glam and glitter rockers, punks, and dreads. He also brilliantly analyses different facets of style, especially punk and working-class subculture and explores the commodification and diffusion of style by the media. A landmark in the field of cultural and media studies Subculture is a tour de force of writing on music, style and culture and the antagonistic and creative forces that shape them. A renowned cultural critic and theorist, Dick Hebdige has published widely on youth subculture, contemporary music, art and design, and consumer and media culture. His current interests include the integration of autobiography and mixed media in critical writing and pedagogy.