Changing the Game

出版者:Oxford University Press, USA

作者:Yvonne Randle

页数:320

出版时间:1998-10-01

价格:USD 55.00

装帧:Hardcover

isbn号码:9780195117646

具体描述

The authors of this book argue that firms succeed or fail in their industries according to the degree that they are able to change what they do to meet changing market decisions. The authors present a framework for managing the process of organizational transformation, and the tools that are necessary to manage that change. This book is intended for managers and academics.