The power of the written word is waning. The onslaught of email and proliferation of text messages means that we are becoming more concerned with the speed of communication than we are with the quality and clarity of the messages we send. We abbreviate more. We communicate less. Digital media has created a reply-reflex. Rather than face a rapidly expanding inbox of emails, we feel compelled to rush into a reply without considering the necessary form and language it requires. This reflex pitches us onto a treadmill. A poorly conceived report, email or letter will usually require further clarification. This causes repetition, loss of time, increased urgency, stress and ultimately more work. This book explains how you can save time and energy by re-establishing the principles of written communication in all forms of business correspondence. In short, it will make your writing more economic and effective. You will gain an insight into how your readers filter your communication so that you can pre-empt their concerns and lead them to agree with your point of view. And you will learn how to develop a personal writing style that guarantees that what you want to say sounds honest, sincere and credible. Here is a surefire route to writing in a way that is clear, easy to understand and powerfully persuasive.