Total Global Strategy II 2024 pdf epub mobi 电子书

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发表于2024-05-05

Total Global Strategy II 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:George S. Yip

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页数:299

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出版时间:2002-04-16

价格:USD 48.60

装帧:Paperback

isbn号码:9780130179173

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Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis. For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.

Total Global Strategy II 2024 pdf epub mobi 电子书

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