The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Meridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer's artistic development. For the first time, all of his types - from the design phase to the marketing stage - are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.
發表於2024-11-23
Adrian Frutiger Typefaces 2024 pdf epub mobi 電子書 下載
圖書標籤: 字體 設計 Typography 字體設計 Frutiger 設計理論 西文字體 平麵設計
This book saves my ass.
評分This book saves my ass.
評分這真的是最好的字體設計書。從中可以讀到 Frutiger 對自己所有的作品的設計過程的迴顧。豐富的圖片展示瞭設計時的草稿,對細部的修正,還有和不同字體間的比較。更重要的是 Frutiger 會解釋他做齣這樣那樣的設計是基於什麼樣的考量,哪些是條件的限製哪些又是他個人風格的體現。
評分This book saves my ass.
評分這真的是最好的字體設計書。從中可以讀到 Frutiger 對自己所有的作品的設計過程的迴顧。豐富的圖片展示瞭設計時的草稿,對細部的修正,還有和不同字體間的比較。更重要的是 Frutiger 會解釋他做齣這樣那樣的設計是基於什麼樣的考量,哪些是條件的限製哪些又是他個人風格的體現。
Adrian Frutiger Typefaces 2024 pdf epub mobi 電子書 下載