Neuro Web Design 2024 pdf epub mobi 电子书

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发表于2024-11-25

Neuro Web Design 2024 pdf epub mobi 电子书

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1　为诱导和潜意识设计网页大多数行为和决定是无意识的 2　寻找归属：社会认同的作用我们容易受到他人的影响，比如评分、评论、浏览等 3　引发负债感：利用互惠和让步送礼物会引发负债感，会让别人觉得有必要回馈你在一开始提出过高要求可能会被拒，再提出更合理要求可...

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1. 无意识促进行为小结：我们喜欢认为自己的决定经过深思熟虑，但其实上大多数决定和行为是无意识的。无意识是聪明、有效而且快速的。没有它，我们无法生存。最有效的网站会与大脑的三个部分（旧脑、中脑、新脑）“对话”。 2.归属感：寻求社会认同小结：当我们知道别人...

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出版者:New Riders Press

作者:Susan M. Weinschenk

出品人:

页数:168

译者:

出版时间:2009-01-02

价格:USD 24.99

装帧:Paperback

isbn号码:9780321603609

丛书系列:

图书标签: 用户体验设计心理学 UX 认知神经科学 Web Design 交互设计

Neuro Web Design 2024 pdf epub mobi 电子书图书描述

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

Neuro Web Design 2024 pdf epub mobi 电子书

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