Rubies in the Orchard 2024 pdf epub mobi 電子書 下載


Rubies in the Orchard

簡體網頁||繁體網頁

Rubies in the Orchard pdf epub mobi 著者簡介


Rubies in the Orchard pdf epub mobi 圖書描述

NATIONAL BESTSELLER

POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.

Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer.

Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.

A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

Rubies in the Orchard 2024 pdf epub mobi 電子書 下載

Rubies in the Orchard pdf epub mobi 圖書目錄




點擊這裡下載
    


想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-01

Rubies in the Orchard 2024 pdf epub mobi 電子書 下載

Rubies in the Orchard 2024 pdf epub mobi 電子書 下載

Rubies in the Orchard 2024 pdf epub mobi 電子書 下載



喜欢 Rubies in the Orchard 電子書 的读者还喜欢


Rubies in the Orchard pdf epub mobi 讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價
出版者:Broadway Business
作者:Lynda Resnick
出品人:
頁數:224
譯者:
出版時間:2009-02-17
價格:USD 24.95
裝幀:Hardcover
isbn號碼:9780385525787
叢書系列:

圖書標籤:  


Rubies in the Orchard 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

Rubies in the Orchard pdf epub mobi 用戶評價

評分

評分

評分

評分

評分

Rubies in the Orchard 2024 pdf epub mobi 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 onlinetoolsland.com All Rights Reserved. 本本書屋 版權所有