Programming for TV, Radio & The Internet, Second Edition 2024 pdf epub mobi 电子书

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发表于2024-12-28

Programming for TV, Radio & The Internet, Second Edition 2024 pdf epub mobi 电子书

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出版者:Focal Press

作者:Lynne Gross

出品人:

页数:344

译者:

出版时间:2005-03-10

价格:USD 70.95

装帧:Paperback

isbn号码:9780240806822

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图书标签: 策划

Programming for TV, Radio & The Internet, Second Edition 2024 pdf epub mobi 电子书图书描述

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

Programming for TV, Radio & The Internet, Second Edition 2024 pdf epub mobi 电子书

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