Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-11-08

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出版者:McGraw-Hill Publishing Co.

作者:Pamela S. Schindler

出品人:

页数:832

译者:

出版时间:2005-04-01

价格:USD 61.09

装帧:Paperback

isbn号码:9780071115711

丛书系列:

图书标签: 英文学术商业 mktg library

Marketing Research 2024 pdf epub mobi 电子书图书描述

There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques.

Marketing Research 2024 pdf epub mobi 电子书

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