Consumer Panels 2024 pdf epub mobi 电子书

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发表于2024-11-24

Consumer Panels 2024 pdf epub mobi 电子书

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出版者:South-Western Educational Pub

作者:Seymour Sudman

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页数:233

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出版时间:2002-07-01

价格:USD 35.95

装帧:Paperback

isbn号码:9780877572978

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Consumer Panels 2024 pdf epub mobi 电子书图书描述

Consumer Panels is the definitive work on the topic. By integrating cutting-edge academic research with global best practices, Consumer Panels provides data-driven tips on reducing reactivity and burnout, improving recruitment and retention, and cutting costs while increasing data quality. In addition, the book provides research-based guidance on reducing biases in electronic panels and on anticipating future developments in panel research. For expert market researchers, it provides new tips, ideas, and state-of-the-art innovations for leveraging both online and offline panels. For brand managers, it provides clear guidance on how to better understand consumers with less cost, time, and effort. For academics, it provides advice on how to develop and use convenience panels to answer difficult questions about purchase trends and consumption patterns.

Consumer Panels 2024 pdf epub mobi 电子书

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