Product Juggernauts 2024 pdf epub mobi 电子书

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发表于2024-11-26

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出版者:Harvard Business School Press

作者:Jean-Philippe Deschamps

出品人:

页数:480

译者:

出版时间:1995-03

价格:USD 29.95

装帧:Hardcover

isbn号码:9780875843414

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Product Juggernauts 2024 pdf epub mobi 电子书图书描述

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R & D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups - employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshaling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

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