Content Strategy for the Web

出版者:New Riders

作者:Kristina Halvorson

页数:192

出版时间:2009-08-22

价格:GBP 17.99

装帧:Paperback

isbn号码:9780321620064

图书标签:内容策略contentstrategy设计用户体验互联网理论产品管理content

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: * See content strategy (and its business value) explained in plain language * Find out why so many web projects implode in the content development phase ...and how to avoid the associated, unnecessary costs and delays * Learn how to audit and analyze your content * Make smarter, achievable decisions about which content to create and how* Find out how to maintain consistent, accurate, compelling content over time* Get solid, practical advice on staffing for content-related roles and responsibilities

用户评价

写的非常的好，理论扎实well defined，例子清楚简白，议题在当时甚至现在也足够novel，业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~

写的非常的好，理论扎实well defined，例子清楚简白，议题在当时甚至现在也足够novel，业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~

写的非常的好，理论扎实well defined，例子清楚简白，议题在当时甚至现在也足够novel，业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~

写的非常的好，理论扎实well defined，例子清楚简白，议题在当时甚至现在也足够novel，业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~

写的非常的好，理论扎实well defined，例子清楚简白，议题在当时甚至现在也足够novel，业界重视流行而学界至今缺少研究。阅读体验也是棒棒哒~