Strategic Management

出版者:Irwin/McGraw-Hill

作者:Pearce&Robinson

页数:0

出版时间:2005

价格:0

装帧:Hardcover

isbn号码:9780073054223

Description:

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Synopsis:

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management More...

cases. Pearce and Robinsons Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text. ...Shrink