Harvard Business Review lists Dr. Cialdini’s research in “Breakthrough Ideas for Today’s Business Agenda.” Influence has been listed on the “New York Times Business Best Seller List.”
Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.”
Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence, are the result of decades of peer-reviewed research on why people comply with requests. Influence has sold over 3 million copies, is a New York Times Bestseller and has been published in over 30 languages. His co-authored books include Yes! and The Small Big. His newest book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, is the result of many years of scientific research combined with Cialdini’s engaging style to make each chapter memorable and meaningful. It will be released on September 6th, 2016.
Because of the world-wide recognition of Dr. Cialdini’s cutting edge scientific research and his ethical business and policy applications, he is frequently regarded as the “Godfather of influence.”
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is CEO and President of INFLUENCE AT WORK; focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program.
Dr. Cialdini’s clients include such organizations as Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼,是老師和學生課堂之外網絡互動及交流的平颱,個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。
發表於2024-09-19
Influence 2024 pdf epub mobi 電子書 下載
整體框架: 影響力的武器(刺激——觸發特徵,固定行為模式;捷徑——簡單原則;認知對比原理):互惠、承諾和一緻、社會認同、喜好、權威、稀缺。 互惠:心理基礎——負債感、感恩圖報。應用:不公平交換,給小換大;“拒絕—退讓策略”。案例:商業——免費試用。 承...
評分正在看這本書,但是那些專傢的點評讓我覺得很難受,如同在享受美食的時候一隻蒼蠅飛來飛去,你又非吃不可的感覺 鬱悶呀,後來發現原來還有另外一個版本的,建議大傢堅決不要買人大版
評分大部分人看這本書都有撿到武林秘笈的感覺,眼前一片光明,心中一陣清新,腦中想象未來的自己獨步於武林,所嚮披靡,行雲流水…… 既然是武林秘笈,自然不能流傳他人,心裏念著真是他媽好書啊,相見恨晚並暗自慶幸有緣邂逅,然後盤算著此秘笈韆萬不可發行過多,看到的人越少越...
評分都說看完這本書會變成人精? 我想瞭想我自己,看完快1年瞭,好像也沒修煉到那份兒上。 為什末? 想來想去,覺得是性格使然。 東西方文化差異,從作者寫書的齣發點和方式上也能看齣個大概。 讀美國的舶來書,常常感覺論證很充分,數據和實驗很多;讀咱們自己的書,大多考經據...
評分大部分人看這本書都有撿到武林秘笈的感覺,眼前一片光明,心中一陣清新,腦中想象未來的自己獨步於武林,所嚮披靡,行雲流水…… 既然是武林秘笈,自然不能流傳他人,心裏念著真是他媽好書啊,相見恨晚並暗自慶幸有緣邂逅,然後盤算著此秘笈韆萬不可發行過多,看到的人越少越...
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recommended by my professor in Aoyama
評分recommended by my professor in Aoyama
評分recommended by my professor in Aoyama
評分recommended by my professor in Aoyama
評分recommended by my professor in Aoyama
Influence 2024 pdf epub mobi 電子書 下載