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Marketing in Local Government (Managing local government) 2025 pdf epub mobi 电子书

Marketing in Local Government (Managing local government)
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发表于2025-01-21

Marketing in Local Government (Managing local government) 2025 pdf epub mobi 电子书

Marketing in Local Government (Managing local government) 2025 pdf epub mobi 电子书

Marketing in Local Government (Managing local government) 2025 pdf epub mobi 电子书


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出版者:Financial Times Prentice Hall
作者:Kristin Beuret
出品人:
页数:162
译者:
出版时间:1998-04-17
价格:USD 32.95
装帧:Paperback
isbn号码:9780273626169
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Marketing in Local Government (Managing local government) 2025 pdf epub mobi 电子书 图书描述

This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: * understand the issues raised by the introduction of market forces into the public sector * identify the major threats and opportunities of operating in a competitive environment * discover how a customer driven culture can be developed * learn from practical examples drawn from across the public sector

Marketing in Local Government (Managing local government) 2025 pdf epub mobi 电子书
Marketing in Local Government (Managing local government) 2025 pdf epub mobi 电子书
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