Marketing Research 2024 pdf epub mobi 电子书

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发表于2024-12-26

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出版者:Prentice Hall

作者:Marcus Schmidt

出品人:

页数:632

译者:

出版时间:2006-07-07

价格:USD 140.60

装帧:Paperback

isbn号码:9780273646358

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Marketing Research 2024 pdf epub mobi 电子书图书描述

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.

Marketing Research 2024 pdf epub mobi 电子书

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