Business Research Methods 2024 pdf epub mobi 电子书

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发表于2024-11-25

Business Research Methods 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill

作者:Donald R. Cooper

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页数:746

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出版时间:2008-1-1

价格:USD 96.75

装帧:Paperback

isbn号码:9780071263337

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Business Research Methods 2024 pdf epub mobi 电子书图书描述

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods". Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Business Research Methods 2024 pdf epub mobi 电子书

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