Marketing for Hospitality & Tourism 2024 pdf epub mobi 电子书

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发表于2024-12-05

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出版者:Prentice Hall

作者:Philip Kotler

出品人:

页数:720

译者:

出版时间:2009-5-10

价格:USD 128.80

装帧:Hardcover

isbn号码:9780135045596

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Marketing for Hospitality & Tourism 2024 pdf epub mobi 电子书图书描述

THE most widely used Hospitality marketing book–this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.

Marketing for Hospitality & Tourism 2024 pdf epub mobi 电子书

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