Copywriting for the Electronic Media

Copywriting for the Electronic Media pdf epub mobi txt 电子书 下载 2025

出版者:Wadsworth Publishing
作者:Milan D. Meeske
出品人:
页数:312
译者:
出版时间:2008-01-03
价格:USD 131.95
装帧:Paperback
isbn号码:9780495411178
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图书标签:
  • copywriting 
  •  
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"Copywriting for the Electronic Media: A Practical Guide, Sixth Edition", prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key examples as you learn to write short, persuasive messages for radio, television, and new media. A new chapter on Getting the First Job reveals what you should expect in entry-level copywriting positions.

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