Scoring Points 2024 pdf epub mobi 电子书

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发表于2024-12-26

Scoring Points 2024 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Clive Humby

出品人:

页数:304

译者:

出版时间:2008-9

价格:215.00元

装帧:

isbn号码:9780749453381

丛书系列:

图书标签: 英文原版英国商业 Data Analytics Analysis

Scoring Points 2024 pdf epub mobi 电子书图书描述

Swipinga grocery store's loyal-customer card has become second nature to shoppers these days. Scoring Points , one of the seminal marketing books of the last decade, tells the story of how British supermarket chain Tesco conceived, launched and developed its hugely successful Clubcard program -- and transformed itself into a winning brand. Authors Clive Humby and Terry Hunt, twokey members ofthe project, and Tim Phillips, a leading business writer and broadcaster, bring a compelling, behind-the-scenes account of Clubcard -- the successes, failures and lessons learned. They show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed, thanks to vision, a strong team ethic and a company-wide commitment to customer satisfaction. It includes three new chapters, including an examination of the US retail market and the authors' work with both Tesco and Kroger.

Scoring Points 2024 pdf epub mobi 电子书

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