Preface
Introduction
Part 1：Self-Marketing for Career Success：
How to Win the Job Competition in China
Chapter 1 ： A New Way of Thinking
Old Thinking about Jobs and Careers
The Job Competition Crisis
New Problems Need New Thinking
New Thinking， New Choices
New Thinking about Career
Managing Your Career with Self-Marketing
Chapter 2 ： Self-Marketing
The Art of War
Your Career， Your Business
Applying Marketing Concepts to Your Career
The 5Ps of Marketing
Fortune in Your Future
Innovation
Branding
Competitive Advantage
Career Portfolio. Your Personal Marketing Plan
Chapter 3 ： Preduct
Who Are You?
Self-Assessment：Discovering Your Product Value
What Employers Want：The Whole Person
The Whole Person：The Concept of Multiple Intelligences
Multiple Talents and Career Choice
Skills Employers Want
People Skills
Thinking Skills
Task Skills
Technical Skills Employers Want
Experience Employers Want
School Experience
Part-time Jobs
Volunteer Experience
Internships & Social Practices
Personal Achievement and Personal Hardships
Education Employers Want
Character Employers Want
Positive Attitude
Self-confidence
Honest & Ethical
Responsible
Loyal
Ability to Work under Pressure
Willing to Learn
Flexible
Interests Employers Want
Values Employers Want
Chapter 4 ： Positionging
Positioning
Positioning Yourself in the Job Market
Creating a Personal Brand.Dare to Be Different！
How to Create a Personal Brand?
Self-Introduction. Communicating Your Brand
Finding Your Career Direction
Personal Mission Statement.Finding Your Passion & Purpose
How to Write a Personal Mission Statement
Identifying Your Target Market
Positioning According to Your Major
Informational Interviewing
Researching Information about Careers
Developing Your Personal Strategic Plan
SWOT Analysis
SWOT Matrix
Writing Your Personal Strategic Plan
Chapter 5 ： Price
Misconceptions about Price
What is Price?
Salary
Benefits
Training
Opportunities for Professional Development
Work-Life Balance
Knowing Your Price
The Market Average
Calculating Your Value
Negotiating Salary
Steps of Negotiating Salary
Summary：Dos and Donts of Negotiating Salary
Personal Financial Management
Step 1 ：Budgeting
Step 2 ： Financial Planning
Chapter 6 ： Promotion
Promoting Yourself in the Job Market
Writing Resumes
The Need for English and Chinese Resumes
Differences between Chinese and English Resumes
Western Resume Styles
Parts of a Resume
What Makes a Good Resume?
Using Action Words & Key Words in a Resume
Writing Application Letters
Traditional Letter.
T-Letter
Job Interviews
Preparing for the Interview
Dress For Success
At the Interview
Types of Interviews
How to Answer Interview Questions
Questions You Should Ask
Closing the Interview
Follow-Up After the Interview
Chapter 7 ： Placement
The Job Recruitment Cycle
Developing a Placement Strategy
Distribution Channels
The Internet
Job Fairs
Networking for Hidden Opportunities
Chapter 8：Career Management For Life
Transition from School to Work
How to Be Successful in Your First Job
Moving Up the Career Ladder
Improving Your Product：Power of Positive Attitude
Promoting Yourself on the Job
Asking for a Promotion
Is It Time to Change Your Job?
Getting Fired
Balancing Work and Family
Tips for Achieving a Work-Life Balance
Time Management for Career Success
Time Management Quiz
Prioritizing
Personal Energy Cycle
Career Ladder Challenges for Young Women
Traditional Attitudes about Women Roles
Sexism and Sexual Harassment at Work
Glass Ceiling
Raising Children
Conelusion..Self-Marketing for Life-long Career Success
New Thinking
5Ps of Self-Marketing
Life-long Self-Marketing
Winning Attitude+Self-Marketing=Success
Part 2. Career Portfolio Workbook
Part 1 ：Talents and Skills
Multiple Intelligence Assessment
Evaluating Your EQ
Communication Skills
Team-Work Ability
Other People Skills：Helping Others and Leadership
Thinking Skills
Lower Order and Higher Order Thinking Skills
Task Skills
Part 2 ： Experience Assessment
Part 3 ： Education Assessment
Analysis of Education
Part 4 ： Character Assessment
Part 5 ： Interests Assessment
Part 6 ： Values
Appendix I ： Career Portfolio
Appendix II ：Internet Career & Job Resources
References
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