Electronic Commerce 2024 pdf epub mobi 电子书

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发表于2024-11-09

Electronic Commerce 2024 pdf epub mobi 电子书

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出版者:

作者:Timmers, Paul

出品人:

页数:288

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出版时间:2000-1

价格:$ 116.33

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isbn号码:9780471720294

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Electronic Commerce 2024 pdf epub mobi 电子书图书描述

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Electronic Commerce 2024 pdf epub mobi 电子书

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