The Marketing Glossary

出版者:clementebooks

作者:Mark N. Clemente

页数:504

出版时间:2002-10-2

价格:USD 29.95

装帧:Paperback

isbn号码:9780971943421

A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research.The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.