Consumer Behavior For Dummies 2024 pdf epub mobi 電子書 下載


Consumer Behavior For Dummies

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Consumer Behavior For Dummies pdf epub mobi 著者簡介


Consumer Behavior For Dummies pdf epub mobi 圖書描述

Get into the minds of consumers and increase your revenue Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more. Why do they buy? -- understand the decision-making process consumers go through when considering a purchase Apply behavior to marketing -- learn the 4Ps of marketing and how consumer behavior plays a role in each Gain a deeper understanding of the individual consumer -- gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions Explore external influences on customers -- from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected Craft your marketing strategy -- use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets Implement your plan -- create powerful positioning strategies and reach customers where they're at with a message that motivates them Open the book and find: Actionable, real-world insight and advice Tips to help you lead consumers from attention to action Research techniques and marketing tips How self-concepts and lifestyle change consumer behavior Methods for cultivating repeat business and loyalty Ways to protect against consumer misbehavior Advice on encouraging new product adoption Ten ways to enhance customer satisfaction

Consumer Behavior For Dummies 2024 pdf epub mobi 電子書 下載

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發表於2024-12-25

Consumer Behavior For Dummies 2024 pdf epub mobi 電子書 下載

Consumer Behavior For Dummies 2024 pdf epub mobi 電子書 下載

Consumer Behavior For Dummies 2024 pdf epub mobi 電子書 下載



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Consumer Behavior For Dummies pdf epub mobi 讀後感

評分

讀這本書的初衷是,增長知識的同時keep著商務方麵的英文,後來基本都是大標題地讀完。因為說的東西都比較淺,在基礎的市場營銷理論書籍都已經談過。

評分

讀這本書的初衷是,增長知識的同時keep著商務方麵的英文,後來基本都是大標題地讀完。因為說的東西都比較淺,在基礎的市場營銷理論書籍都已經談過。

評分

讀這本書的初衷是,增長知識的同時keep著商務方麵的英文,後來基本都是大標題地讀完。因為說的東西都比較淺,在基礎的市場營銷理論書籍都已經談過。

評分

讀這本書的初衷是,增長知識的同時keep著商務方麵的英文,後來基本都是大標題地讀完。因為說的東西都比較淺,在基礎的市場營銷理論書籍都已經談過。

評分

讀這本書的初衷是,增長知識的同時keep著商務方麵的英文,後來基本都是大標題地讀完。因為說的東西都比較淺,在基礎的市場營銷理論書籍都已經談過。

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出版者:For Dummies
作者:Laura Lake
出品人:
頁數:362
譯者:
出版時間:2009-5
價格:USD 21.99
裝幀:Paperback
isbn號碼:9780470449837
叢書系列:

圖書標籤: 營銷   


Consumer Behavior For Dummies 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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Consumer Behavior For Dummies 2024 pdf epub mobi 電子書 下載


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