Contemporary Issues in Marketing and Consumer Behaviour 2024 pdf epub mobi 電子書 下載


Contemporary Issues in Marketing and Consumer Behaviour

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Contemporary Issues in Marketing and Consumer Behaviour pdf epub mobi 著者簡介


Contemporary Issues in Marketing and Consumer Behaviour pdf epub mobi 圖書描述

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.

Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.

Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.

* Unique: only book designed as a complete resource for contemporary issues in marketing courses to keep you up to date

* Course mapped: specially structured for a 10-12 week module; reviews recent scholarship theory and links theory to practice using case studies to help you pass your exams!

* Pedagogical features: reading lists of key writers, case studies, web links, discussion questions and seminar activities guide you through the text

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Contemporary Issues in Marketing and Consumer Behaviour 2024 pdf epub mobi 電子書 下載

Contemporary Issues in Marketing and Consumer Behaviour 2024 pdf epub mobi 電子書 下載

Contemporary Issues in Marketing and Consumer Behaviour 2024 pdf epub mobi 電子書 下載



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出版者:Butterworth-Heinemann
作者:Elizabeth Parsons
出品人:
頁數:232
譯者:
出版時間:2009-04-29
價格:USD 42.95
裝幀:Paperback
isbn號碼:9780750687393
叢書系列:

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Contemporary Issues in Marketing and Consumer Behaviour 2024 pdf epub mobi 電子書 下載
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