Technology Entrepreneurship 2024 pdf epub mobi 电子书


Technology Entrepreneurship

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发表于2024-12-24

Technology Entrepreneurship 2024 pdf epub mobi 电子书

Technology Entrepreneurship 2024 pdf epub mobi 电子书

Technology Entrepreneurship 2024 pdf epub mobi 电子书



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出版者:Academic Press
作者:Thomas N. Duening
出品人:
页数:590
译者:
出版时间:2009-10-02
价格:USD 94.95
装帧:Hardcover
isbn号码:9780123745026
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Technology Entrepreneurship 2024 pdf epub mobi 电子书 图书描述

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.

* rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture;

* a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts;

* a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts;

* extensive discussion of technology management and continuous innovation as a competitive advantage;

* addresses the issue of leading, managing, motivating, and compensating technical workers;

* spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;

Technology Entrepreneurship 2024 pdf epub mobi 电子书

Technology Entrepreneurship 2024 pdf epub mobi 电子书
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