轻轻一推NUDGE HTALER&SUNSTEIN 2024 pdf epub mobi 电子书

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发表于2024-12-26

轻轻一推NUDGE HTALER&SUNSTEIN 2024 pdf epub mobi 电子书

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出版者:

作者:Richard H Thaler; Cass R Sunstein

出品人:

页数:320

译者:

出版时间:2009-3

价格:96.00元

装帧:

isbn号码:9780141040011

丛书系列:

图书标签: 行为经济学心理学 Behavioral 经济学 Economics 英文原版英文美国

轻轻一推NUDGE HTALER&SUNSTEIN 2024 pdf epub mobi 电子书图书描述

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

轻轻一推NUDGE HTALER&SUNSTEIN 2024 pdf epub mobi 电子书

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轻轻一推NUDGE HTALER&SUNSTEIN 2024 pdf epub mobi 用户评价

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Framed as a third way forward but (to me) also like a combination of laissez-faire economics thinking with the democratic ideology, with the insights from psychology (that are mostly individual-level). The discussion on marriage seems very un-libertarian-paternalism (isn't it just market logic?) #But I do need more nudges ????

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行为经济学的入门。喜欢前半部对行为心理学的解读。后半部分的例子解析，比如美国政府如何提高养老金计划，提高器官捐赠率，等等，就有点无聊了。

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introduction和chapter1真的很惊艳后面开始讲美国的养老金那些就有点看不下去了。。skip掉了一些部分不过结尾章还是不错总之精华都在前面记住了laissez-faire这个酷炫的法语单词

轻轻一推NUDGE HTALER&SUNSTEIN 2024 pdf epub mobi 电子书