轻轻一推NUDGE HTALER&SUNSTEIN 2025 pdf epub mobi 电子书

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发表于2025-03-05

轻轻一推NUDGE HTALER&SUNSTEIN 2025 pdf epub mobi 电子书

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出版者:

作者:Richard H Thaler; Cass R Sunstein

出品人:

页数:320

译者:

出版时间:2009-3

价格:96.00元

装帧:

isbn号码:9780141040011

丛书系列:

图书标签: 行为经济学心理学 Behavioral 经济学 Economics 英文原版英文美国

轻轻一推NUDGE HTALER&SUNSTEIN 2025 pdf epub mobi 电子书图书描述

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

轻轻一推NUDGE HTALER&SUNSTEIN 2025 pdf epub mobi 电子书

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轻轻一推NUDGE HTALER&SUNSTEIN 2025 pdf epub mobi 用户评价

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每个人都或多或少在拿自己跟别人比较或多或少这里或者那里没有比较就没有伤害没有比较就没有幸福潜意识里觉得别的存在是合理的那如果我跟那个存在不一样很可能我是错的反过来我跟别的个体都一样了那即便大家都错了也是大家一起错有人跟我一样处境跟我一样承担后果感觉世界上不是我一个人特别惨感觉much more acceptable = =

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Most of us are Humans and will be influenced by bounded rationality, temptation and social influences. Know more about choice architecture will improve our decision making process and help us know more about the real world.

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行为经济学的入门。喜欢前半部对行为心理学的解读。后半部分的例子解析，比如美国政府如何提高养老金计划，提高器官捐赠率，等等，就有点无聊了。

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Framed as a third way forward but (to me) also like a combination of laissez-faire economics thinking with the democratic ideology, with the insights from psychology (that are mostly individual-level). The discussion on marriage seems very un-libertarian-paternalism (isn't it just market logic?) #But I do need more nudges ????

轻轻一推NUDGE HTALER&SUNSTEIN 2025 pdf epub mobi 电子书