Mobile Strategies 2024 pdf epub mobi 電子書 下載


Mobile Strategies

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Mobile Strategies explains the different business models and strategies available for businesses looking to enter the mobile sector. Starting off with a historical overview of the telecommunications business, the book explains how mobile has developed into the business it is today, what models have made money, and which ones haven't. With a straightforward, practical style, the book gives an advice on Starting an MVNO Using SMS to build revenues Selling handset ring-tones, wallpapers, and games The future of mobile media, including Mobile Music and TV Services for 3G and next generation networks Mobile marketing, advertising, and customer interactivity Convergence and Triple Play In each area, clear guidance is provided on what customers are looking for, the possibilities and limitations of the technology, effective go-to-market strategies, business models, costs, risks, and an overview of the operational requirements. All models are illustrated with case studies from companies including Virgin, NTT DoCoMo, Disney, Vodafone, Apple, ITV, Blackberry, Nextel, and Skype. The book would appeal to anyone deciding whether their business should enter the Mobile sector, those currently operating in the sector, MBA students, and aspiring managers within the industry About the author Tom Weiss was Vice President Key Service Introductions at T-Mobile until August 2005, and was responsible for the launch of T-Mobile premium services across Europe, including T-Mobile EURO2004 campaign. Prior to T-Mobile, Tom was a key figure in the development of the Content Management industry and developed online strategies for a number of UK organisations. He is lives in London with his wife Jane. MobileStrategies is his first book

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Mobile Strategies 2024 pdf epub mobi 電子書 下載

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Mobile Strategies 2024 pdf epub mobi 電子書 下載



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出版者:futuretext
作者:Tom Weiss
出品人:
頁數:208
譯者:
出版時間:2006-03-15
價格:USD 34.99
裝幀:Paperback
isbn號碼:9780954432775
叢書系列:

圖書標籤: wIreless  MVNO   


Mobile Strategies 2024 pdf epub mobi 電子書 下載
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