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Strategic Public Relations Management

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This Second Edition of Erica W. Austin and Bruce E. Pinkleton's popular text, "Strategic Public Relations Management", helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly. Chapters in the book cover such critical topics as: creating a framework for planning; identifying the elements of a campaign; determining research needs and developing the research plan; gathering useful data for strategic guidance; making research decisions; and applying theory to professional practice.

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發表於2024-11-27

Strategic Public Relations Management 2024 pdf epub mobi 電子書下載

Strategic Public Relations Management 2024 pdf epub mobi 電子書下載

Strategic Public Relations Management 2024 pdf epub mobi 電子書下載

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出版者:Lawrence Erlbaum Associates

作者:Erica Weintraub Austin

出品人:

頁數:428

譯者:

出版時間:2006-06-16

價格:USD 49.95

裝幀:Paperback

isbn號碼:9780805853810

叢書系列:

圖書標籤: 新聞傳播 USC 504

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