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Framework for Marketing Management, A (2nd Edition) 2024 pdf epub mobi 電子書下載

Framework for Marketing Management, A (2nd Edition)

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For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback adapted from Philip Kotler's #1 selling textbook, Marketing Management. This books focuses on key points such as how to analyze the market and competitors, how to develop strategies, and how to deliver and manage effective marketing programs. A streamlined approach also offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

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發表於2024-09-19

Framework for Marketing Management, A (2nd Edition) 2024 pdf epub mobi 電子書下載

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出版者:Prentice Hall

作者:Philip Kotler

出品人:

頁數:363

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出版時間:2002-11-11

價格:USD 120.00

裝幀:Paperback

isbn號碼:9780131001176

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Framework for Marketing Management, A (2nd Edition) 2024 pdf epub mobi 電子書下載

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