Business Skills for Engineers and Technologists

出版者:Newnes

作者:Harry Cather

页数:376

出版时间:2001-07-17

价格:USD 55.95

装帧:Paperback

isbn号码:9780750652100

具体描述

The scope of "Business Skills for Engineers and Technologists" is wider than many traditional business texts, including hot topics such as e-commerce, business ethics and law, as well as fully up-to-date coverage of management issues and finance. The interactive style of the book is ideally suited for the study of business and management topics. Rather than focusing solely on management theory, the subjects are explored within real-world engineering contexts through numerous case studies and activities, which bring the content to life and create a highly accessible text for the student reader. "The IIE Textbook Series" from Butterworth-Heinemann. Student-focused textbooks with numerous examples, activities, problems and knowledge-check questions. This book is designed for a wide range of undergraduate courses. Real-world engineering examples at the heart of each book. Core texts suitable for students with no previous background studying engineering. 'I am very proud to be able to introduce this series as the fruition of a joint publishing venture between Butterworth-Heinemann and the Institution of Incorporated Engineers. "Mechanical Engineering Systems" is one of the first three titles in a series of core texts designed to cover the essential modules of a broad cross-section of undergraduate programs in engineering and technology. These books are designed with today's students firmly in mind, and real-world engineering contexts to the fore - students who are increasingly opting for the growing number of courses that provide the foundation for Incorporated Engineer registration' - Peter F Wason BSc(Eng) CEng FIEE FIIE FIMechE FIMgt, Secretary and Chief Executive, IIE. This essential text is part of the IIE accredited textbook series from Newnes - textbooks to form the strong practical, business and academic foundations for the professional development of tomorrow's incorporated engineers. Content matched to requirements of IIE and other BSc Engineering and Technology courses. An essential textbook, providing all the information for student engineers preparing to work in a business environment, including hot topics such as e-commerce and business ethics. Student-centred text featuring worked examples, case studies, assignments and knowledge-check questions throughout.